We’ve always been proud to be cruelty free at Astonish and were therefore doing bunny hops when our friends at Cruelty Free International recently approached us to support their open call to the European Union to take a lead role in ending cosmetics testing on animals worldwide.

The call was part of Cruelty Free International’s ‘banniversary’ activity which celebrates 5 years since the EU ban on animal testing for cosmetics.

We were in good company as the open call was supported by numerous celebrities, companies and politicians including Ricky Gervais, Joanna Lumley, Chris Packham, Leona Lewis and Pixie Geldof.